Why Partner with the AMGA

For over 25 years, the AMGA has been dedicated to supporting the guiding community through excellence in education, standards and certification to enhance the quality of services provided to the public, while serving as a resource for accessing and protecting the natural environment. A national nonprofit organization, the AMGA is our nation’s sole representative to the twenty-one member International Federation of Mountain Guides Associations (IFMGA), the international governing body responsible for guiding standards and education around the world.

Partnership with the American Mountain Guides Association is a great way for companies to reach out to professional mountain guides in the United States and promote our mission to raise the standard of professional guiding through education and standardization.

The American Mountain Guides Association educates and accesses tens of thousands of first time and repeat consumers in the technical climbing, mountaineering and backcountry ski segments of the outdoor community. Through the AMGA guide network of 1,300 members, the AMGA directly touches and influences an estimated 347,500 each year. Certified guides are the leading influence in the mountain community. Additionally, through its mountain guides, 25 accredited guide services, 61 Corporate Partners, and dozens of national grassroots events, the AMGA is often the sole lens through which first-time and repeat enthusiasts view the most meaningful outdoor experiences of their lives.

AMGA guides and their colleagues are committed outdoor professionals — genuine brand champions — in whose hands clients put their trust — and lives. AMGA guides are at the core of the sport and they are interacting and influencing many consumers on a daily basis. By partnering with the AMGA, your company has a unique opportunity for powerful grassroots marketing through brand exposure and product seeding in the client/guide community.