Privacy Policy

Privacy Policy

Effective Date: 3/10/15

Welcome to the American Mountain Guides Association (“AMGA”) website.  By using our site, you consent to this Privacy Policy and our Terms of Use , including the way that we collect, use, and share your information, as described below.  If you have any questions regarding our policies or your use of our website, please contact us at [email protected].

  1. Information We Collect
    1. Information You Provide to Us
    2. Automated Information Collection, Analytics Services & Targeted Ads
  2. How We Use the Information That We Collect
  3. How and When We Share Information with Others
  4. Third Party Sites & Services
  5. Updating Your Information and Preferences
  6. How We Protect Your Information
  7. Information is Transferred to the United States
  8. Children’s Privacy
  9. Privacy Policy Changes
  10. Contact Us

Information We Collect

We collect information from you in several ways, including when you provide it to us, such as by entering it on our website, and through automated processes.  We also collect information about your transactions with us, like membership and program registrations, and purchases.

Information You Provide to Us

We may ask you and you may choose to provide certain personal information to us, such as your first and last name, e-mail address, mailing address and telephone numbers.  If you register for a membership or programs, you may also provide us with other personal information, including data about your capabilities, interests, and current health and insurance coverage.  If you are a guide, then you may provide profile information that will be used for additional purposes, such as our public guide directory.  This kind of information is typically collected on our website forms.

Automated Information Collection, Analytics Services & Targeted Ads

We may automatically collect certain information when you visit our website, such as your IP address; details about your browser, operating system and device/hardware; your location, if available; the URL that referred you to our site; your activities on our site; and other logging information, including the date and time of your visit.  We may use a variety of technologies for such data collection, including web logs and cookies.  A cookie (or “locally shared object”) is a data file placed on your device when you visit our site.  Your browser, or other software, may allow you to reject or remove cookies, but if you do so, some features of our site may not work properly, and we may not be able to immediately recognize you the next time that you visit.

We may also use third party analytics services, including Google Analytics, and these services may track details about your online activities over time and across different websites.  These services help us to improve our website and programs.  These services may also allow others to provide you with targeted ads or content that you may be interested in based on your online activities.  You can learn more about Google Analytics and your choices at this link.  If you would like to learn more about targeted ads and consumer choice, you may wish to visit the Network Advertising Initiative or the Digital Advertising Alliance.

How We Use the Information That We Collect

We use the information that we collect from you to process your requests, such as memberships, program registrations and purchases, and to provide you with services and other information that may be of interest to you, like e-mail newsletters or details regarding new programs, services or upcoming events.  We also use the information that we collect to create your account on myAMGA  and to enable you to use its features, and we may use the information that we collect to provide you with support and to enforce our Terms of Use.

How and When We Share Information with Others
We may share the information that we collect from you with others for a variety of purposes.  For example, we may share information with service providers who assist us in our operations.  We also share information with our corporate partners and affiliates, and they may contact you regarding discounts, sponsorships, promotions or other activities.  If you would prefer that we not share your information our corporate partners and affiliates, then you may opt-out (or change your mind and opt back in) by sending an email with your request to [email protected].

If you participate in one of our programs, then we may share your information, including your health and insurance details, with the program leader(s) and instructor(s) – this is important to ensure your safety and the safety of other program participants.

We may also share information to satisfy any applicable law, regulation, subpoena, government request or other legal process.  And, we may also share information with others, including law enforcement, to protect our website and to enforce our Terms of Use.  We also reserve the right to share the information that we collect with any successor organization in the event of a merger, consolidation, transfer of our assets or other change in our organization.

Third Party Sites & Services

Our website includes features from third parties that allow you to interact with online and social media services, like Facebook, You Tube and others.  If you use these features, then we may share information about you with those third parties, and they may collect additional information from you.  You should review the privacy policies for such third party services to understand how they collect and use information.

Our website may also include links to third party websites or other online services.  We are not responsible for these other sites and services, and they may collect and use information about you.  You should review their privacy policies before using such sites or services to understand how they collect and use information.

Updating Your Information and Preferences

Our website may allow you to update the information that we collect from you, such as the contact information that you provide when you register as a member or your profile.  You may also request that we update your information by sending an e-mail to us at [email protected].  If you would prefer not to receive e-mail newsletters or other messages from us, you may use the “unsubscribe” features that are included in such messages or contact us at [email protected].

How We Protect Your Information

We use commercially reasonable and industry standard security technologies and safeguards to protect the information that we collect and use.  We utilize a PCI-certified service provider to process credit card payments.  We also expect our service providers to protect information in the same manner.

Information is Transferred to the United States

Our website and offices are located and operated in the United States.  The privacy and data protection laws in the United States may differ from those of other countries.  If you are located outside of the United States, please be aware that the information that we collect from you will be transferred to and processed, stored and used in the United States.

Children’s Privacy

Our website is intended for general audiences, and we do not knowingly seek or collect personal information from children under the age of 13.  In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.  If you believe that we might have any personal information from or about a child under age 13, please contact us at [email protected].

Privacy Policy Changes

We reserve the right to change this Privacy Policy at any time by posting an updated version on our website.  Your use of our website after the effective date listed constitutes your acceptance of the amended terms and conditions.  We reserve the right to apply the amended terms to the information that we have already collected, subject to any legal constraints.

Contact Us

If you have any questions regarding our Privacy Policy, practices, or your use of our website, please contact us at [email protected] or by using the information below:

American Mountain Guides Association (AMGA)
ATTN: Privacy Office
207 Canyon Blvd., Suite 201N
Boulder, CO USA 80302
303-271-0984