2021 Virtual Annual Meeting

 

2021 Salewa Scholarship | Matt Zia

The last time I climbed ice in the Ouray area I was 23 years old, cutting my teeth on the bigger routes outside the Ouray Ice Park. In the six years since those formative experiences on routes like Stairway to Heaven, I made my way north to Bozeman, MT and have had the good fortune […]

2020 Petzl Scholarship | Timm Phillips

This past June, with a generous scholarship courtesy of Petzl, I was fortunate enough to participate in the AMGA’s Alpine Guide Course in the sunny Sierra.  Many thanks to Petzl for their kind support.  Their dedication to the mountain guiding craft makes educational endeavors such as the Sierra Alpine Guide Course possible.  The brand invests […]

2021 Arc’teryx Scholarship | Molly Massena

The 2020/2021 winter season will shortly be coming to a close. I am proud to say that I was able to successfully complete my Ski Guide Course in Stanley, Idaho this March; roughly one year after things had shut down for the Covid-19 Pandemic. This last year has been tough on everyone, which makes me […]

2020 Mammut Scholarship | Dominic Rickicki

In the fall of 2020 I participated in an Advanced Rock Guide Course in Red Rocks. This trip to Red Rocks was my first time to visit the climbing area, which made for a much welcomed course experience where I needed to utilize a lot of outside resources for route beta and guiding considerations. Previous […]

Getting Started With Affiliate Marketing As A Mountain Guiding Company

Affiliate marketing is a partnership between a business and an affiliate (a.k.a marketer). The affiliate posts a unique URL (with tracking parameters) on their website and you pay them for every sale you make through their link. Affiliates are like salespeople in that they’re only paid when your business gets a booking through them. You […]

AMGA Comments on Climbing Management Plans

AMGA Comments on Climbing Management Plans As visitation levels have been increasing at climbing areas across the country, more land managers are taking steps to create a climbing management plan (CMP). A CMP outlines how climbing resources will be managed and often covers topics such as fixed anchors, access trails, parking, and commercial use. The […]

Ascent ASC | Theresa Silveyra

 “As a guide, you are the connector to the mountain.”  As I sit comfortably at home now, reflecting on the five days spent with my Ascent ASC cohort, I find these words scribbled out on page 3 of my already worn Rite in the Rain notebook. It was day one of the course and Joshua […]

A Simple Email Marketing Plan For Guides

Email marketing helps guiding businesses because it’s affordable, it’s likely to drive more bookings than social media, it saves you time, and it builds customer loyalty. In this post, we’re going to outline a simple email marketing plan you can start using today.   Step 1: Come Up With Your Email Marketing Goal When creating […]

Why You Should Use Social Media Marketing (+ Tips)

Social media marketing is another way to find potential customers by posting at the right time in the right place to get them to book a trip with you. The big part of social media a lot of brands forget is the “social” aspect. You need to post engaging content, respond to comments, and consider […]