2020 Petzl Scholarship | Timm Phillips

This past June, with a generous scholarship courtesy of Petzl, I was fortunate enough to participate in the AMGA’s Alpine Guide Course in the sunny Sierra.  Many thanks to Petzl for their kind support.  Their dedication to the mountain guiding craft makes educational endeavors such as the Sierra Alpine Guide Course possible.  The brand invests […]

2021 Arc’teryx Scholarship | Molly Massena

The 2020/2021 winter season will shortly be coming to a close. I am proud to say that I was able to successfully complete my Ski Guide Course in Stanley, Idaho this March; roughly one year after things had shut down for the Covid-19 Pandemic. This last year has been tough on everyone, which makes me […]

2020 Mammut Scholarship | Dominic Rickicki

In the fall of 2020 I participated in an Advanced Rock Guide Course in Red Rocks. This trip to Red Rocks was my first time to visit the climbing area, which made for a much welcomed course experience where I needed to utilize a lot of outside resources for route beta and guiding considerations. Previous […]

Getting Started With Affiliate Marketing As A Mountain Guiding Company

Affiliate marketing is a partnership between a business and an affiliate (a.k.a marketer). The affiliate posts a unique URL (with tracking parameters) on their website and you pay them for every sale you make through their link. Affiliates are like salespeople in that they’re only paid when your business gets a booking through them. You […]

AMGA Comments on Climbing Management Plans

AMGA Comments on Climbing Management Plans As visitation levels have been increasing at climbing areas across the country, more land managers are taking steps to create a climbing management plan (CMP). A CMP outlines how climbing resources will be managed and often covers topics such as fixed anchors, access trails, parking, and commercial use. The […]

Ascent ASC | Theresa Silveyra

 “As a guide, you are the connector to the mountain.”  As I sit comfortably at home now, reflecting on the five days spent with my Ascent ASC cohort, I find these words scribbled out on page 3 of my already worn Rite in the Rain notebook. It was day one of the course and Joshua […]

A Simple Email Marketing Plan For Guides

Email marketing helps guiding businesses because it’s affordable, it’s likely to drive more bookings than social media, it saves you time, and it builds customer loyalty. In this post, we’re going to outline a simple email marketing plan you can start using today.   Step 1: Come Up With Your Email Marketing Goal When creating […]

Why You Should Use Social Media Marketing (+ Tips)

Social media marketing is another way to find potential customers by posting at the right time in the right place to get them to book a trip with you. The big part of social media a lot of brands forget is the “social” aspect. You need to post engaging content, respond to comments, and consider […]

3 Easy Rules Of Content Marketing

Content marketing is strategically creating and publishing content on different platforms to connect with your customers. The goal is to drive traffic to your website and increase bookings. Create content like blogs, articles, white papers, ebooks, videos, photos, infographics, and podcasts and publish it on your website, in forums/groups, through emails, and on social media. […]

An Overview: Display Advertising for Curious Outfitters

Digital display advertising is visually appealing and dynamic graphics placed on websites, social media, and apps either at the top, side, or middle of web content. They’re used to increase awareness of your company and bring customers to your website.   What Are Different Types Of Display Ads? There are about five different types of […]