3 Easy Rules Of Content Marketing

Content marketing is strategically creating and publishing content on different platforms to connect with your customers. The goal is to drive traffic to your website and increase bookings. Create content like blogs, articles, white papers, ebooks, videos, photos, infographics, and podcasts and publish it on your website, in forums/groups, through emails, and on social media. […]

An Overview: Display Advertising for Curious Outfitters

Digital display advertising is visually appealing and dynamic graphics placed on websites, social media, and apps either at the top, side, or middle of web content. They’re used to increase awareness of your company and bring customers to your website.   What Are Different Types Of Display Ads? There are about five different types of […]

How Paid Search Works for Guiding Companies

It’s the height of your season and bookings are low. You’ve posted on social media, sent email newsletters, and you’ve been optimizing your web pages. What else can you do to generate more bookings (and have the budget to do so)? Paid search.   What’s Paid Search? Paid search is when you pay an online […]

SEO Basics for Mountain Guiding Websites

97% of people learn more about a local company online than anywhere else. In addition, 92% of consumers pick a local business from the first page of search results (Source: SEO Tribunal). If your guiding company isn’t showing up in search results, your potential customers are going to your competitor instead. One way to increase […]

How To Use The Buyer’s Journey To Sell More Guided Trips

The Buyer’s Journey is the process your customer goes through when booking a guided trip with you. There are five stages of the Buyer’s Journey: (1) Awareness, (2) Interest, (3) Consideration, (4) Conversion, and (5) Retention. It helps to imagine these stages as a funnel. See below: Awareness is the first stage of the Buyer’s […]

Benefits of Digital Marketing For Mountain Guiding Companies

Simply put, digital marketing is selling your guiding services online to the right client at the right time. You can do this through social media advertising, email marketing, content marketing (like blogs), and paid search, among other strategies.  Since most of us spend a lot of time online, if your business and marketing aren’t online, […]

SOAR Act Reintroduced in 117th Congress

SOAR Act Reintroduced in 117th Congress The Simplifying Outdoor Access for Recreation Act (SOAR Act) has made a strong start in the 117th session of Congress. The bill was quickly reintroduced in the U.S. Senate by Senators Martin Heinrich (D-NM) and Shelley Moore Capito (R-WV), and in the U.S. House of Representatives by Representative Joe […]

2021 Dynafit Scholarship | Patrick Chu

I am certain that there is no better tool suited for the mountains than a pair of skis. Simple in concept and elegant in function, skis allow us to travel efficiently over snow-covered terrain while providing endless opportunities for gravity-fed entertainment.  Skis can transform how we look at the mountains, shifting our focus away from […]

Overview of Compliance Program Updates & Comment Opportunity

AMGA Professional Compliance Program Updates and Opportunity for Comment June 24, 2021 “The mission of the American Mountain Guides Association (AMGA) Professional Compliance Program is to promote professional integrity among AMGA members for the benefit of the AMGA community, the industry, and the public.” Introduction The AMGA professional compliance program consists of the AMGA Code […]

AMGA Professional Compliance Program

2021 Compliance Procedures Update The AMGA professional compliance program consists of the AMGA Code of Ethics and Conduct, which establishes standards of conduct for AMGA members, and the Speak Up reporting platform which provides a confidential channel for AMGA members to report potential violations of the Code of Ethics and Conduct. This program was launched […]