The Intersection of Satellite Communications and Rescue Insurance

How to Send an SOS: Two-Way Communication Success You have planned a remote or backcountry adventure. You have purchased a two-way communication device, such as a satellite phone or satellite messaging and tracking device, knowing it will be useful in an emergency situation. And you know if you’re in the wilderness, reliable emergency communication could […]

Getting Started With Affiliate Marketing As A Mountain Guiding Company

Affiliate marketing is a partnership between a business and an affiliate (a.k.a marketer). The affiliate posts a unique URL (with tracking parameters) on their website and you pay them for every sale you make through their link. Affiliates are like salespeople in that they’re only paid when your business gets a booking through them. You […]

A Simple Email Marketing Plan For Guides

Email marketing helps guiding businesses because it’s affordable, it’s likely to drive more bookings than social media, it saves you time, and it builds customer loyalty. In this post, we’re going to outline a simple email marketing plan you can start using today.   Step 1: Come Up With Your Email Marketing Goal When creating […]

Why You Should Use Social Media Marketing (+ Tips)

Social media marketing is another way to find potential customers by posting at the right time in the right place to get them to book a trip with you. The big part of social media a lot of brands forget is the “social” aspect. You need to post engaging content, respond to comments, and consider […]

3 Easy Rules Of Content Marketing

Content marketing is strategically creating and publishing content on different platforms to connect with your customers. The goal is to drive traffic to your website and increase bookings. Create content like blogs, articles, white papers, ebooks, videos, photos, infographics, and podcasts and publish it on your website, in forums/groups, through emails, and on social media. […]

An Overview: Display Advertising for Curious Outfitters

Digital display advertising is visually appealing and dynamic graphics placed on websites, social media, and apps either at the top, side, or middle of web content. They’re used to increase awareness of your company and bring customers to your website.   What Are Different Types Of Display Ads? There are about five different types of […]

How Paid Search Works for Guiding Companies

It’s the height of your season and bookings are low. You’ve posted on social media, sent email newsletters, and you’ve been optimizing your web pages. What else can you do to generate more bookings (and have the budget to do so)? Paid search.   What’s Paid Search? Paid search is when you pay an online […]

SEO Basics for Mountain Guiding Websites

97% of people learn more about a local company online than anywhere else. In addition, 92% of consumers pick a local business from the first page of search results (Source: SEO Tribunal). If your guiding company isn’t showing up in search results, your potential customers are going to your competitor instead. One way to increase […]

How To Use The Buyer’s Journey To Sell More Guided Trips

The Buyer’s Journey is the process your customer goes through when booking a guided trip with you. There are five stages of the Buyer’s Journey: (1) Awareness, (2) Interest, (3) Consideration, (4) Conversion, and (5) Retention. It helps to imagine these stages as a funnel. See below: Awareness is the first stage of the Buyer’s […]

Benefits of Digital Marketing For Mountain Guiding Companies

Simply put, digital marketing is selling your guiding services online to the right client at the right time. You can do this through social media advertising, email marketing, content marketing (like blogs), and paid search, among other strategies.  Since most of us spend a lot of time online, if your business and marketing aren’t online, […]