3 Easy Rules Of Content Marketing

Content marketing is strategically creating and publishing content on different platforms to connect with your customers. The goal is to drive traffic to your website and increase bookings. Create content like blogs, articles, white papers, ebooks, videos, photos, infographics, and podcasts and publish it on your website, in forums/groups, through emails, and on social media. […]

An Overview: Display Advertising for Curious Outfitters

Digital display advertising is visually appealing and dynamic graphics placed on websites, social media, and apps either at the top, side, or middle of web content. They’re used to increase awareness of your company and bring customers to your website.   What Are Different Types Of Display Ads? There are about five different types of […]

How Paid Search Works for Guiding Companies

It’s the height of your season and bookings are low. You’ve posted on social media, sent email newsletters, and you’ve been optimizing your web pages. What else can you do to generate more bookings (and have the budget to do so)? Paid search.   What’s Paid Search? Paid search is when you pay an online […]

SEO Basics for Mountain Guiding Websites

97% of people learn more about a local company online than anywhere else. In addition, 92% of consumers pick a local business from the first page of search results (Source: SEO Tribunal). If your guiding company isn’t showing up in search results, your potential customers are going to your competitor instead. One way to increase […]

How To Use The Buyer’s Journey To Sell More Guided Trips

The Buyer’s Journey is the process your customer goes through when booking a guided trip with you. There are five stages of the Buyer’s Journey: (1) Awareness, (2) Interest, (3) Consideration, (4) Conversion, and (5) Retention. It helps to imagine these stages as a funnel. See below: Awareness is the first stage of the Buyer’s […]

Benefits of Digital Marketing For Mountain Guiding Companies

Simply put, digital marketing is selling your guiding services online to the right client at the right time. You can do this through social media advertising, email marketing, content marketing (like blogs), and paid search, among other strategies.  Since most of us spend a lot of time online, if your business and marketing aren’t online, […]

Uphill Athlete’s 6 Core Principles of Endurance Training

Uphill Athlete’s 6 Core Principles of Endurance Training By American Mountain Guide/IFMGA Guide and Uphill Athlete co-founder Steve House Guiding can be a physical job. And from the perspective of a coach, it is very hard to schedule proper training around a guide’s work schedule because the work itself is unpredictable. A day in the […]

The North Face | 2019 Ski Mentorship Camp Report

“I don’t want to spend 30 years figuring something out when I can learn the tricks from someone who has already spent 30 years figuring it out.  If you stack this up a couple generations it may be more like 100 years of tricks.” – Ben Markhart About AMGA Mentorship Camps AMGA Mentorship Camps are […]

Meet Mike Soucy

Having self control can be overrated sometimes – just ask Mike Soucy    

Inside the AMGA | Interview with Jesse Littleton

  What do you know about our National Office operations? Our new series, inside the AMGA helps shed some light on our work. This month, learn more about our Mountain Guide Programs Manager, Jesse Littleton How long have you been at the AMGA and what did you do before working here?   I began work with […]