How Paid Search Works for Guiding Companies

It’s the height of your season and bookings are low. You’ve posted on social media, sent email newsletters, and you’ve been optimizing your web pages. What else can you do to generate more bookings (and have the budget to do so)? Paid search.   What’s Paid Search? Paid search is when you pay an online […]

SEO Basics for Mountain Guiding Websites

97% of people learn more about a local company online than anywhere else. In addition, 92% of consumers pick a local business from the first page of search results (Source: SEO Tribunal). If your guiding company isn’t showing up in search results, your potential customers are going to your competitor instead. One way to increase […]

How To Use The Buyer’s Journey To Sell More Guided Trips

The Buyer’s Journey is the process your customer goes through when booking a guided trip with you. There are five stages of the Buyer’s Journey: (1) Awareness, (2) Interest, (3) Consideration, (4) Conversion, and (5) Retention. It helps to imagine these stages as a funnel. See below: Awareness is the first stage of the Buyer’s […]

Benefits of Digital Marketing For Mountain Guiding Companies

Simply put, digital marketing is selling your guiding services online to the right client at the right time. You can do this through social media advertising, email marketing, content marketing (like blogs), and paid search, among other strategies.  Since most of us spend a lot of time online, if your business and marketing aren’t online, […]

SOAR Act Reintroduced in 117th Congress

SOAR Act Reintroduced in 117th Congress The Simplifying Outdoor Access for Recreation Act (SOAR Act) has made a strong start in the 117th session of Congress. The bill was quickly reintroduced in the U.S. Senate by Senators Martin Heinrich (D-NM) and Shelley Moore Capito (R-WV), and in the U.S. House of Representatives by Representative Joe […]

2021 Dynafit Scholarship | Patrick Chu

I am certain that there is no better tool suited for the mountains than a pair of skis. Simple in concept and elegant in function, skis allow us to travel efficiently over snow-covered terrain while providing endless opportunities for gravity-fed entertainment.  Skis can transform how we look at the mountains, shifting our focus away from […]

Overview of Compliance Program Updates & Comment Opportunity

AMGA Professional Compliance Program Updates and Opportunity for Comment June 24, 2021 *Links now removed but post remains up for record keeping purposes – November 2021 “The mission of the American Mountain Guides Association (AMGA) Professional Compliance Program is to promote professional integrity among AMGA members for the benefit of the AMGA community, the industry, […]

AMGA Professional Compliance Program

2021 Compliance Procedures Update The AMGA professional compliance program consists of the AMGA Code of Ethics and Conduct, which establishes standards of conduct for AMGA members, and the Speak Up reporting platform which provides a confidential channel for AMGA members to report potential violations of the Code of Ethics and Conduct. This program was launched […]

Red Rock Access Secured

Guiding Access Secured in Red Rocks In the fall of 2020, the Bureau of Land Management (BLM) at Red Rock National Conservation Area released a proposal that would significantly limit guiding access while an environmental analysis of climbing resources is completed. The proposal also sought to charge guide services for the cost of the environmental […]

Applications for the DEI Committee | 2021

Updated on 2.22.21 Hello AMGA Community,  Diversity, Equity, and Inclusion Committee applications are closing soon (Sunday, February 28)! We appreciate everyone’s patience and flexibility as we navigate this new application process. Below, you’ll find some updates on this work. As always, please reach out to [email protected] with any questions, concerns, or feedback. Committee Purpose In […]