The Buyer’s Journey is the process your customer goes through when booking a guided trip with you. There are five stages of the Buyer’s Journey: (1) Awareness, (2) Interest, (3) Consideration, (4) Conversion, and (5) Retention. It helps to imagine these stages as a funnel. See below: Awareness is the first stage of the Buyer’s […]
Simply put, digital marketing is selling your guiding services online to the right client at the right time. You can do this through social media advertising, email marketing, content marketing (like blogs), and paid search, among other strategies. Since most of us spend a lot of time online, if your business and marketing aren’t online, […]
SOAR Act Reintroduced in 117th Congress The Simplifying Outdoor Access for Recreation Act (SOAR Act) has made a strong start in the 117th session of Congress. The bill was quickly reintroduced in the U.S. Senate by Senators Martin Heinrich (D-NM) and Shelley Moore Capito (R-WV), and in the U.S. House of Representatives by Representative Joe […]
I am certain that there is no better tool suited for the mountains than a pair of skis. Simple in concept and elegant in function, skis allow us to travel efficiently over snow-covered terrain while providing endless opportunities for gravity-fed entertainment. Skis can transform how we look at the mountains, shifting our focus away from […]
AMGA Professional Compliance Program Updates and Opportunity for Comment June 24, 2021 *Links now removed but post remains up for record keeping purposes – November 2021 “The mission of the American Mountain Guides Association (AMGA) Professional Compliance Program is to promote professional integrity among AMGA members for the benefit of the AMGA community, the industry, […]
2021 Compliance Procedures Update The AMGA professional compliance program consists of the AMGA Code of Ethics and Conduct, which establishes standards of conduct for AMGA members, and the Speak Up reporting platform which provides a confidential channel for AMGA members to report potential violations of the Code of Ethics and Conduct. This program was launched […]
Guiding Access Secured in Red Rocks In the fall of 2020, the Bureau of Land Management (BLM) at Red Rock National Conservation Area released a proposal that would significantly limit guiding access while an environmental analysis of climbing resources is completed. The proposal also sought to charge guide services for the cost of the environmental […]
Updated on 2.22.21 Hello AMGA Community, Diversity, Equity, and Inclusion Committee applications are closing soon (Sunday, February 28)! We appreciate everyone’s patience and flexibility as we navigate this new application process. Below, you’ll find some updates on this work. As always, please reach out to [email protected] with any questions, concerns, or feedback. Committee Purpose In […]
Our Social Media Statement Black Lives Matter. We stand in solidarity with the Black community to unequivocally condemn the violence and injustice of systemic racism and discrimination. As mountain professionals, we work to promote access to the outdoors for all people, without threat of violence, discrimination, diminution of values and customs, or disrespect. Anti-blackness and […]
Everyone Belongs on Rope: Attending the third AMGA Women’s SPI Course Why Are We Here? Climbing draws people who are adventurous and driven to explore new places both in the world and inside ourselves. Climbers like to be on top of the world and connect to the journey as well as the destination. The fact that […]