From our partners at GORE-TEX brand: Climbing season is upon us, so there is no better time to tell you a bit about one of our favorite organizations. The mission of the American Mountain Guides Association’s (AMGA) mission is simple: To be the leader in education, standards, and advocacy for professional guides and climbing instructors. We […]
The last time I climbed ice in the Ouray area I was 23 years old, cutting my teeth on the bigger routes outside the Ouray Ice Park. In the six years since those formative experiences on routes like Stairway to Heaven, I made my way north to Bozeman, MT and have had the good fortune […]
This past June, with a generous scholarship courtesy of Petzl, I was fortunate enough to participate in the AMGA’s Alpine Guide Course in the sunny Sierra. Many thanks to Petzl for their kind support. Their dedication to the mountain guiding craft makes educational endeavors such as the Sierra Alpine Guide Course possible. The brand invests […]
The 2020/2021 winter season will shortly be coming to a close. I am proud to say that I was able to successfully complete my Ski Guide Course in Stanley, Idaho this March; roughly one year after things had shut down for the Covid-19 Pandemic. This last year has been tough on everyone, which makes me […]
In the fall of 2020 I participated in an Advanced Rock Guide Course in Red Rocks. This trip to Red Rocks was my first time to visit the climbing area, which made for a much welcomed course experience where I needed to utilize a lot of outside resources for route beta and guiding considerations. Previous […]
Affiliate marketing is a partnership between a business and an affiliate (a.k.a marketer). The affiliate posts a unique URL (with tracking parameters) on their website and you pay them for every sale you make through their link. Affiliates are like salespeople in that they’re only paid when your business gets a booking through them. You […]
AMGA Comments on Climbing Management Plans As visitation levels have been increasing at climbing areas across the country, more land managers are taking steps to create a climbing management plan (CMP). A CMP outlines how climbing resources will be managed and often covers topics such as fixed anchors, access trails, parking, and commercial use. The […]
“As a guide, you are the connector to the mountain.” As I sit comfortably at home now, reflecting on the five days spent with my Ascent ASC cohort, I find these words scribbled out on page 3 of my already worn Rite in the Rain notebook. It was day one of the course and Joshua […]
Email marketing helps guiding businesses because it’s affordable, it’s likely to drive more bookings than social media, it saves you time, and it builds customer loyalty. In this post, we’re going to outline a simple email marketing plan you can start using today. Step 1: Come Up With Your Email Marketing Goal When creating […]